Through this vision, Fractionation brings together highly-skilled C-suite talent with growing enterprises. Our team represents the South African chapter of Fractionals United, an organisation for Fractional leaders across the globe. We combine global best practices with deep local market understanding to deliver exceptional value to our clients.
Growing
Businesses
Fractionation connects ambitious South African businesses with exclusively matched fractional C-suite talent. As members of the global Fractionals United network, we bring world-class leadership expertise with deep local market understanding.
Our fractional executives are uniquely matched; and integrate seamlessly into your team, driving sustainable growth and transformation while maintaining cost efficiency.
Need C-suite expertise but can't justify the full-time cost?
Unlock executive excellence without the full-time costs.
Unlock executive excellence without the full-time costs.
Access leadership skills at a fraction of the cost
Fractional leadership is more than consulting or part-time work—it’s having an experienced C-suite executive as a dedicated member of your leadership team, but at a fraction of the time and cost of a full-time hire. Unlike consultants who advise from the outside, fractional leaders take direct responsibility for outcomes, integrate into your team, and drive implementation.
It's ideal for:
Growing businesses needing executive expertise without full-time executive costs
Companies navigating transformation or rapid growth
Organizations launching new divisions or capabilities
Businesses seeking strategic leadership during key transitions
Why Choose Fractional Leadership?
Access experienced C-suite talent without the overhead of full-time executives
Flexible engagement models tailored to your business needs
Direct accountability and hands-on implementation
Expertise across multiple industries and growth stages
What we do
Fractional C-Suite Roles (CEO, COO, CFO, CMO, CTO)
Advisory Board Positions
Strategic Business Consulting
Growth and Transformation Planning
BOOK A DISCOVERY CALL
About Us
Our mission is simple yet powerful: to make more businesses successful by providing them with the leadership tools, expertise, and resources they need to become industry leaders.
What sets us apart is our direct, no-layers approach. Each engagement is carefully crafted to match the right fractional leader with your specific needs, ensuring you receive focused expertise without unnecessary overhead. Our network of seasoned C-suite professionals brings battle-tested experience across multiple industries, offering practical solutions that drive measurable results.
Meet the team
Grant Webster brings over two decades leading teams across various sectors to his role as co-founder of Fractionation. A recognised leader in scaling businesses, Grant has held a variety of C-Suite positions and played a pivotal role in building one of South Africa’s leading ecommerce retailers. He specialises in operational excellence, strategic planning, and helping businesses navigate critical growth phases.
Grant’s global exposure through the COO Forum and Fractionals United, where he leads the Southern African chapter, combined with his membership in Civitas, an exclusive network for high-growth founders and CEOs, highlights his strategic depth. His governance and board expertise, developed through engagements with the Sirdar Group, a leading international authority on high-performance boards, further distinguishes his impact in fractional roles.
When not transforming businesses, you’ll find him on the beach with his family, holding his own on the basketball court, or mentoring startup entrepreneurs.
Jen Coetzee is a strategic innovator and co-founder of both Fractionation and Humanoid.biz, with over 20 years of experience in commercial growth and customer experience transformation. Her expertise spans financial services, retail, and technology sectors, where she has consistently delivered remarkable results for both established institutions and challenger brands.
She holds an MBA and has completed executive education at Harvard Business School and London Business School. She brings particular strength in digital transformation, brand development, and scaling customer-centric organizations. Outside the boardroom, Jen has a penchant for horse riding, traveling and rambunctious family gatherings.
FAQs about fractional leadership
What is fractional leadership?
Fractional leadership involves hiring experienced executives to work part-time in C-suite roles, providing high-level expertise without the cost of a full-time hire.
How is a fractional executive different from a consultant?
Unlike consultants who advise from the outside, fractional executives integrate into your team, taking direct responsibility for outcomes and driving implementation.
What types of companies benefit most from fractional leadership?
Small to medium-sized enterprises, startups, and companies in transition or rapid growth phases often benefit most from the flexibility and expertise of fractional leaders. Also, large organizations intending to set up new divisions or organisational capabilities; or those undergoing significant corporate change such M&A
How long does a typical fractional leadership engagement last?
Engagements can range from a few months to several years, depending on the company’s needs and goals.
Can fractional leaders effectively integrate into existing teams?
Yes, experienced fractional leaders are adept at quickly integrating into diverse team structures and company cultures.
How do fractional leaders stay up-to-date with my company's day-to-day operations?
Fractional leaders use a combination of regular on-site presence, virtual meetings, and robust communication strategies to stay fully engaged with your company’s operations.
Is fractional leadership more cost-effective than hiring full-time executives?
For many companies, fractional leadership provides access to top-tier executive talent at a fraction of the cost of a full-time hire, making it a highly cost-effective solution.
Latest articles
Sign up to our newsletter
Who we work with
Fractionation is proudly affiliated with Fractionals United, serving the South African market with global expertise and local insight.
Ready to Transform Your Business?
Let's discuss how fractional leadership can accelerate your company's growth.
BOOK A DISCOVERY CALL
