B2B tech companies often hit a wall when their marketing team is in place, the budget’s being spent, and the pipeline still isn’t moving. That’s rarely a resourcing problem. Marc diagnoses what’s actually broken and rebuilds the function around commercial outcomes, not channel activity, so it earns its seat at the revenue table.
He’s a Fractional CMO based in Cape Town with over 32 years in the industry and 20+ years of fractional and senior marketing leadership across South Africa, the UK, Europe and North America. His work spans go-to-market strategy for B2B tech, marketing function design and leadership, demand generation with real commercial accountability, positioning and messaging, and go-to-market motion design, helping SaaS and IT services businesses move between sales-led, product-led and dual-motion approaches without breaking what already works. He delivers this through his own Hedley Sydney Playbooks, and he’s a member of the Chartered Institute of Marketing (UK), Fractional’s United and The Lekker Network.
As fractional CMO at Skynamo, he built the marketing function from the ground up, restructuring and hiring across Product Marketing, Brand, Demand Generation, Marketing Ops and Content, with each team designed around strategy rather than convention. He redesigned inbound performance marketing from a volume-led model to a precision funnel strategy, lifting lead-to-MQL quality by 24%, inbound ROI by 292%, and reaching an LTV:CAC of 6.3x, a CAC payback of 13.5 months, and CAC to ARR of 16%.
Marc’s philosophy is simple: most marketing problems are strategy problems wearing an execution budget. He diagnoses first, builds the function to fit, and when the engine’s running on its own, he hires his replacement and moves on.
