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Growing

Businesses

Need C-suite expertise but can't justify the full-time cost?

Access leadership skills at a fraction of the cost

It's ideal for:

Growing businesses needing executive expertise without full-time executive costs

Companies navigating transformation or rapid growth

Organisations launching new divisions or capabilities

Businesses seeking strategic leadership during key transitions

Unlock executive excellence without the full-time costs. 

Unlock executive excellence without the full-time costs. 

Why Choose Fractional Leadership?

Access experienced C-suite talent without the overhead of full-time executives

Flexible engagement models tailored to your business needs

Direct accountability and hands-on implementation

Expertise across multiple industries and growth stages

What we do

Fractional C-Suite Roles (fCEO, fCOO, fCFO, fCMO, fCTO)
Advisory Board Positions
Strategic Business Consulting
Growth and Transformation Planning
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About Us

Through this vision, Fractionation brings together highly-skilled C-suite talent with growing enterprises. Our team represents the South African chapter of Fractionals United, an organisation for Fractional leaders across the globe. We combine global best practices with deep local market understanding to deliver exceptional value to our clients.

What sets us apart is our direct, no-layers approach. Each engagement is carefully crafted to match the right fractional leader with your specific needs, ensuring you receive focused expertise without unnecessary overhead. Our network of seasoned C-suite professionals brings battle-tested experience across multiple industries, offering practical solutions that drive measurable results.

Meet the team

fCEO

Grant Webster

Grant Webster brings over two decades leading teams across various sectors to his role as co-founder of Fractionation.

Grant Webster brings over two decades leading teams across various sectors to his role as co-founder of Fractionation. A recognised leader in scaling businesses, Grant has held a variety of C-Suite positions and played a pivotal role in building one of South Africa’s leading ecommerce retailers. He specialises in operational excellence, strategic planning, and helping businesses navigate critical growth phases.

Grant’s global exposure through the COO Forum and Fractionals United, where he leads the Southern African chapter, combined with his membership in Civitas, an exclusive network for high-growth founders and CEOs, highlights his strategic depth. His governance and board expertise, developed through engagements with the Sirdar Group, a leading international authority on high-performance boards, further distinguishes his impact in fractional roles.

When not transforming businesses, you’ll find him on the beach with his family, holding his own on the basketball court, or mentoring startup entrepreneurs.

fCMO

Jen Coetzee

Jen is a strategic innovator and marketing leader with over 25 years of experience in commercial growth and customer experience transformation.

Jen is a strategic innovator and marketing leader with over 25 years of experience in commercial growth and customer experience transformation. As Chief Marketing Officer, she has driven exceptional results for leading organisations in the financial services, retail, and technology sectors.

Her track record includes transformative brand campaigns, digital-first marketing strategies, and building high-performing teams. Passionate about democratizing marketing excellence, Jen co-leads Humanoid.biz, transformational marketing automation, while championing fractional expertise to help medium and smaller businesses thrive. She holds an MBA and has completed executive education at Harvard Business School and London Business School. Outside the boardroom, Jen has a penchant for horse riding, traveling and rambunctious family gatherings.

fCCO

John Watson

John is a master connector of people and ideas specialising in helping businesses grow their reach and revenue within their network, and has over 2 decades of experience working with CEOs and CFOs

John is a master connector, business maximiser, and fractional leader dedicated to helping professionals and founders unlock the full potential of their networks. With a background as a Chartered Accountant and with a master’s from the University of London, John has built his connecting career from consistent business networking, individual and team coaching, and event leadership. John specializes in building relationships that drive meaningful growth and is a passionate advocate for helping professionals become more connectable. His expertise in networking, personal branding, and business development has made him a sought-after advisor, speaker, coach, and MC. He is the co-host of The Right Place Podcast where weekly episodes unpack how business leaders found their right place, and how your roles, relationships and environments can help you find yours. Beyond Fractionation, John is a member of The Lekker Network and Suits and Sneakers and when he’s not building bridges between people and ideas, you’ll find him on the golf course, climbing mountains or crafting engaging LinkedIn content.

Who we work with

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FAQs about fractional leadership

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Ready to Transform Your Business?

Let's discuss how fractional leadership can accelerate your company's growth.

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