Growing businesses often reach a point where the finance function needs to do more than keep the books straight: margin needs proper analysis, cash runway needs managing, and boards or lenders need packs that actually hold up to scrutiny. Daniel steps in as that senior finance partner, working closely enough with founders and CEOs to become someone they trust with the harder decisions.

He’s a Fractional CFO based in Johannesburg with 10 to 15 years of experience across South Africa and the UK, working with SMMEs through to larger group companies in FMCG, manufacturing, alcoholic beverages, property, construction and subscription services. His core work covers detailed margin analysis by product or service line, cash flow forecasting and runway management, monthly management accounts, and preparing the packs boards and lenders need to make decisions with confidence.

As Finance Manager for South Africa at KWV, Daniel was a key part of the team that increased profitability by 140% over three years, driven by tightening trade term agreements, sharpening product mix for margin, and refocusing marketing spend to where it actually earned its keep. It’s the kind of result that comes from getting into the detail of a business, not just reporting on it from the outside.

Daniel isn’t looking for short engagements. He wants to go on the journey with a founder, under-promising and over-delivering along the way, and being the reliable voice in the room when the numbers get hard to read.