Kath Sharfman is an award-winning marketing leader with more than 15 years’ experience scaling businesses across Africa, from high-growth startups to global enterprise. A former Managing Director within the WPP group and Head of Marketing and Relationships at Quirk, one of Africa’s leading digital agencies, she pioneered the Client Love programme: a systematic approach to relationship-building and client retention that became a model for agency-client partnerships across the industry.

Her expertise spans B2B and B2C growth marketing, commercial strategy, product innovation and leading cross-functional teams to deliver complex initiatives at scale. She has a proven record of winning competitive B2B pitches and growing strategic client relationships through complex buying environments, from first engagement to long-term partnership. As part of the Fractionation network, she brings access to a broad bench of senior leaders, implementation partners and specialist skills alongside her own.

Kath works best where growth ambition meets operational reality: embedding herself in new client engagements, coaching founders and marketing teams, and building the relationships that turn first projects into lasting partnerships. Based in Cape Town, she brings the philosophy behind Client Love to every engagement she takes on: retention is earned through care, structure and consistent delivery.