Founder-led and scaling businesses often have a strong vision but no marketing engine built to match it. Madeleine brings the clarity and structure to turn that vision into a focused commercial strategy, then takes ownership of the team and execution needed to actually deliver it.

She’s a Fractional CMO based in Cape Town with over 20 years of senior marketing and commercial leadership across technology, SaaS, telecoms, e-commerce and healthcare. Her work spans four areas: commercial growth strategy, aligning marketing and customer growth to drive measurable business performance; fractional CMO leadership, bringing clarity, accountability and momentum to growing businesses; customer growth and experience, improving acquisition, retention and lifetime value; and marketing operations and team leadership, building high-performing teams and reporting that delivers results. She’s held commercial leadership roles at 1-grid, one of South Africa’s top five hosting businesses, and worked with Vodacom, Agora Tec, We Are Working and Skycel. She’s a member of The Lekker Network and INSAKA, and a Top 10 finalist for both Jacaranda FM’s “Her Perfect Pitch” and Woman of Stature in the Culture category.

Her most meaningful achievement, though, is Moksi: the online marketplace she founded, built from the ground up, and grew into South Africa’s largest in its niche before successfully selling it. Leading a team of four, she owned the full business journey, strategy, marketing, operations, seller acquisition, buyer growth and commercial performance, learning firsthand what it takes to build something sustainable and saleable.

Madeleine works best with ambitious founders who want a partner willing to challenge assumptions, not just execute on request. Having built and sold her own business, she treats every client’s company the same way she treated hers: as if it were her own.